Two Tales Brewery Aims to Eradicate America of Idiotic Sagging Pants Trend


Whenever you see some idiot wearing their jeans halfway down their ass, don't you just want to walk up to them, punch them in the face and tell them they look like an idiot? Hey, maybe it's just us but we bet there are other out there who hate this fashion trend that, believe it or not, is still with us.

Working with Y&R Prague, Two Tales Brewery is out to put a stop to this fashion travesty by donating thousands of belts to those in need. For every six pack of Two Tales purchased, the brand promises to donate a belt to those in need.

The agency is out with a video which explains the epidemic which, over the past 30 years, heas spread across the globe. It's origination? America. And making note of the fact that "belts can change lives," we are told belts allow for increased mobility by holding pants above the waist, that they lead to a professional appearance and that they allow for the luxury of being able to use both hands at the same time. Even better, we can all stop holding up our pants and hold onto our dreams instead.

And who knew? Apparently, there are over 60 million people in the U.S. who are in dire need of belts. The brand believes that once pants go back up, so will the economy. We're not sure about that but we would love to eradicate the planet of this fashion disaster.

Though it should be pointed out that many people living the sagging fashion trend actually do wear belts.

by Steve Hall    Apr-25-14   Click to Comment   
Topic: Campaigns