How Much Should SEO Budget Cost in 2022

guy_chart_room.jpg

What is SEO?

SEO is the practice of optimizing a website for Google search to earn higher web traffic levels and improve the site's visibility. SEO has many different aspects, from the words on your page to how other sites link to you. While there's no single recipe for success.


Is SEO important for your website in 2022?

Search engine optimization, or SEO, is one of the most important aspects of website development and maintenance. It can be challenging to determine how vital SEO will be in 2022, but there are some things we can look at to make an educated guess. First, Google has been working on developing its artificial intelligence, or AI, which it calls "Google Duplex."

more »

by Steve Hall    Aug- 2-22    
Topic: Online



Headless CMS SEO: What is it, and what does it mean for your business?

randon_computer_screen.png

Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose.

We cannot emphasize enough the value of solid optimization conducted on all website pages. When done correctly, SEO will help users discover your website. It will also position you above your competition in the search engine results pages (SERPs), which is what all marketers aim for.

Website platforms should make it easier to manage your SEO strategy; if they don't, you're using the wrong ones, and it's time to try an advanced option - a headless content management system (CMS).

Headless CMS supports and improves all your SEO efforts. Let us introduce you to all of its characteristics and benefits. Let's dive in!

more »

by Steve Hall    Aug- 2-22    
Topic: Tools



The Top 6 PPC Trends for SaaS businesses in 2022

ppc_hand.jpg

Paid advertising is one way to dominate your industry and get ahead of the competition. A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals.

However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends.

So what does the future hold for PPC in the SaaS industry? Here are the top 6 trends that you can expect to see in 2022:

more »

by Steve Hall    Jul-25-22    
Topic: Trends and Culture



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

7 Benefits of Blockchain in Ecommerce

blockchain-3750157__480.jpeg

Blockchain is a technology that has the potential to revolutionize eCommerce.

Blockchain is a distributed ledger, or database, that allows for transactions to be recorded in a way that's secure, transparent, and permanent. Most people think cryptocurrencies are the only application of blockchain.

While it is true that blockchain is used to record crypto values and transactions, it has uses in several other industries too. Blockchain can be used to create tamper-proof records of transactions and interactions between users, which can be used to create trust between them.

The technology is gaining traction in the eCommerce space because it offers many benefits over other methods of digital transaction processing, including faster processing times and lower costs. Below are seven ways blockchain could transform eCommerce.


Digital Identities

Digital identities are a huge problem, and blockchain is the solution.

Blockchain can help create digital identities for people, products, and places.

These digital identities can be used to verify the identity of a person or product through a system that is based on trust and transparency.

This will make it easier for both consumers and merchants to trust each other since they know that their information is safe from hacking or tampering with by third parties such as hackers or governments.


Faster Payments

One of the benefits of blockchain is that it allows for faster payments. While traditional payment methods can take days or even weeks to process, blockchain can do it in real-time. Payments on the blockchain can be made in seconds, minutes, and even hours!

This means that you can get paid for your goods immediately after selling them. You don't have to wait for your money to clear before getting paid; instead, you can get paid immediately when someone buys an item from you using cryptocurrency such as Bitcoin.


Fewer Costs

When you buy something using a credit card or other payment method, you have to pay the fee associated with it. The same goes for an invoice. When your business has to make payments, they also have to pay fees in order to do so.

However, with blockchain technology, there is no need for any of this. It's possible to send money from one account directly into another without ever having to deal with third parties or intermediaries that charge additional fees on top of them all! That means less money spent overall on transactions and more profit for your company!

Blockchain also allows companies who are using it as a platform for eCommerce businesses like yours because it reduces costs related to customer support by eliminating manual work and reducing errors during processes such as shipping orders or refunds processing time due to these tasks getting automated."


More Efficiency

The technology can also be used to improve efficiency in other areas of eCommerce, such as supply chain management. With blockchain, companies can track their products from the production line all the way to delivery, ensuring that each item is accounted for and that no one receives a faulty product.

Blockchain can also be used for inventory management by creating smart contracts between buyers and sellers (or suppliers). For example, if you order ten widgets from Amazon but only pay for eight of them with your credit card--and then return two of those widgets for a refund--the blockchain will automatically transfer funds back into your account once you've sent back all ten items.

more »

by Steve Hall    Jul-16-22    




How to Use International SEO to Your Advantage

flight_board.jpg

SEO is increasingly central to the success of any business in the digital age. And sure, a local SEO strategy is important if your business is trading domestically, but if you're looking to venture into the global market, you'll need an international SEO strategy to ensure you're reaching and connecting with overseas audiences.

So, what is international SEO? Well, it's simply the process of optimizing your website so that search engines can easily identify which countries and/or languages you want to target. And when you consider that 40% of consumers won't buy a product if it's not listed in their native language, international SEO is increasingly important.

When it comes to building an effective international SEO strategy, keep the following pointers in mind and you should start to see your global traffic expanding.

more »

by Steve Hall    Jun-29-22    
Topic: Tools



Building A Social Media Strategy For Your Startup: 5 Things To Note

sm_strategy.jpeg

Every once in a while, there comes an entrepreneur with a great idea regarding a cutting-edge product solution or a service offering. Make no mistake there is no dearth of innovative startup ideas out there. Why then are there so few startups that can call themselves truly successful?

The reason is that most startups fail at marketing themselves in the best possible fashion. It is true that without a great product, you are not going to take it too far. It is equally true that having a great product or service idea is not enough. 

You need to place that great idea in front of the right target audiences, engage with them, convince them of your proposition and close the final sale! This is where social media marketing and its relevant strategies come into play. 

more »

by Steve Hall    Jun-29-22    
Topic: Social



4 Mistakes To Avoid When Implementing CRM Into Your Business

desk_laptops_hand_pen.jpg

Businesses throughout the world have one thing in common: customers! Businesses either deal with B2B clients or focus on clients from B2C; customers are their lifeblood. Today, competitors in the different industry sectors have grown, whereas customers have remained limited.

This has increased the competitiveness of businesses to increase their market shares in their functioning industries. Customer Relationship Management (CRM) has become vital for businesses.

more »

by Steve Hall    Jun-27-22    
Topic: Tools



Using Social Media Banners to Your Advantage

we_tell_story.jpg

The advantages social media can unlock for your business or career are to some extent limitless. That said their effectiveness as your purely customizable marketing tool depends solely on how you take advantage of the various platforms at your disposal. Have you ever considered using your top banner on LinkedIn or Facebook to promote yourself or your business?


Your Banner, Your Future

There are numerous guides on how to perfect social media advertising or how to increase your reach via social media, but many of these guides tend to ignore what visitors to your profile are going to see first: the banner. In that relatively small rectangular box, you can provide critical information about yourself or your business in one split-second impression. Taking advantage of that impression may determine whether the visitor reads on or not. In the rest of this article we will share some design pointers to take advantage of that second you have to make a good impression.

more »

by Steve Hall    Jun-24-22    
Topic: Social



Organic Link Building 101: Your Ultimate Roadmap

guy_beard_laptop.jpg

Ask anyone for the top SEO strategies of 2022, and you'll hear "link building" within the first five techniques. Today, link building is considered one of the best ways to build authority, generate more traffic, boost conversions, and grow your brand.

What is link building? Also known as "backlink building," link building is the process of generating external links to your website. These external links are called backlinks.

Let's consider an example. When a high-DA (domain authority) website like Forbes includes a link to your site, you earn a backlink. Think of this as Wonka's golden ticket. You've earned a shoutout from a site that generates a ton of high-quality traffic! As this traffic is redirected to your site, you'll earn more impressions, clicks, and conversions. It's like piggybacking off of a popular and authoritative website's success!

more »

by Steve Hall    Jun- 2-22    
Topic: Tools



Pricing Strategy: 10 Best Strategies to Sell Products Online in 2022

orange_circle_dollar.png

So you are ready and ready to start selling, but you do not know how to sell your products. You're not alone - it's a stumbling block for many retailers and small businesses.

It is essential to market your products correctly and offer the best price guaranteed. Ask big questions, and your customers will go straight to your competitors. It's a small matter, and no one cares about you. Then there's the profit, branding, and margin report - how do you estimate the selling price of a product to cover all your costs?

Investors often ask questions, especially now that the market is more competitive. Nine out of 10 shoppers check product prices on Amazon, so it's easy to see why there's so much pressure that the price is right.

more »

by Steve Hall    Jun- 2-22    
Topic: Brands



How To Use Video to Attract and Engage New Users and Clients

desk_tripod_vid.jpeg

Video marketing is one of the most powerful tools at your disposal to engage and connect with new customers. When done correctly, videos can engage and connect with your audience in a way that no other medium can.

In order to get the most out of your video marketing efforts, you need to focus on engagement. Here are 15 ways to boost engagement with your marketing videos!

more »

by Steve Hall    Jun- 2-22    
Topic: Video



How to Improve Your Google Maps Rankings in 2022

laptops_hand_bw.jpg

If you're in the process of building a website, you've probably considered how to get it listed on Google Maps. Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. The good news is that there are several Google My Business SEO Services that can help you get your journey started with Google Maps. Let's take a look at some of the most effective methods for increasing your rankings in Google Maps in this post.

more »

by Steve Hall    Jun- 2-22    
Topic: Online