How to Design a Website for 2022's Modern Retail Audience

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Do you want to position your retail business for instant growth? In today's day and age, you can't run a successful business, if you don't have an online presence.

As the online marketplace continues to dominate the shopping world, there's an increasing need for businesses to improve their online presence. Your website represents your business and gives your audience an idea about it. Developing a dull and boring website won't get you anywhere. Your website needs to be highly responsive, user-friendly, and equipped with cutting-edge features and widgets.

According to a study, In 2021, overall retail sales surged by 17.9% from 2020 and it's expected to increase further in 2022 and beyond. Every online marketplace has different requirements. While developing a website is critical for retail stores and other businesses, a study indicates that over one-third of small-scale businesses in the US don't have a website. If you don't want to be left in the dust in the coming years, you need to develop a striking website. Here's how you can develop a well-designed website for 2022's modern retail audience.

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by Steve Hall    Apr-14-22    
Topic: Tools



5 Ways to Organically Increase Your Instagram Followers

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Instagram has taken the world by storm and shows no signs of slowing down. Social media marketing has become the number one go-to tool for businesses that want to expose their brand for little to no cost. However, Instagram is not just the playground of business marketing, many aspiring content creators are also joining this wonderful platform and want their voices heard.

At the very beginning of their career journey, many Instagram brands reach out for a lifeline through bot-based follower growing marketing agencies that promise rather unreal numbers of instant followers, but your focus should really only be on increasing followers the organic way. When we speak about an organic increase in following we mean real followers. Read on and find out how to grow without sinking your marketing budget.

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by Steve Hall    Apr-14-22    
Topic: Social



Best Social Media Marketing Tips For Beginners to Grow Their Business

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As a brand, you know at this point that a huge number of your potential clients are via online entertainment, correct? Numerous organizations that know the effect of web-based entertainment promoting on their primary concern have been utilizing online entertainment techniques, for example, development administrations to build their scope. Moreover, more entrepreneurs are currently mastering important advanced abilities, for example, SEO and video advertising to dominate at virtual entertainment promoting.

Fortunately business visionaries aren't the ones in particular who stand to profit from acquiring such abilities. Advertisers and others who need to get by on the web can effectively remain important in the present computerized space by learning the under eight online entertainment promoting abilities.

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by Steve Hall    Mar-18-22    
Topic: Social



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A Guide to Getting Started with Instagram Ads

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Advertising on Instagram is a powerful and visually-driven way to get your products, services, or website front and center to your targeted audience.

You can create video campaigns seamlessly and then optimize them. Businesses advertising on Instagram often see an impressive return on their investment, but it can be overwhelming to get started.

The following is a guide to getting started with Instagram and some of the most important things to know.

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by Steve Hall    Mar- 8-22    
Topic: Social



Custom Vinyl Decal: Using The Tool To Drive The Business Traffic

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When compared to the traditional modes of advertisement, such as banners, flyers, and postcards, vinyl decals are the most preferred option for businesses. One of the biggest reasons for a business to rely in decals is that it is not prone to wear and tear. Moreover, the other modes of advertisement succumb to damage and tend to fade over time. No wonder, the upcoming businesses rely on decals greatly and create their marketing strategy based on the usability of decals.

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by Steve Hall    Feb-25-22    
Topic: Specialty



Finding the Ideal SEO Company in Washington DC For Your Business

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Since the pandemic started, more than 300 brick-and-mortar businesses in Washington DC closed permanently or temporarily. On the other hand, business startups have sprung up in Washington DC, filling space in the digital world.

In this case, hiring the service of an SEO company for your business matters. In fact, it is a significant move for you, as a startup owner, to hire an SEO company in Washington DC. Every successful company has collaborated with an SEO agency.

Here are five steps to find the best SEO company in Washington DC.

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by Steve Hall    Feb-25-22    
Topic: Online



5 Marketing Trends That Will Dominate the Fashion Industry

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If you work as a fashion advertiser or own an online e-commerce store and sell fashion products. You're perplexed by various marketing trends and trying to figure out which one is the right choice.

Fashion marketing encompasses various activities involving fashion products, ranging from product design to adverts. A fashion marketer's foremost mission is to develop an image for the brand and place the items in their appropriate fashion niches.

As a result, fashion industries use some marketing trends to lead the world. Therefore, we'll go over the top five marketing trends the fashion industry uses. So let's get this party started.

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by Steve Hall    Feb-25-22    
Topic: Trends and Culture



Ways to Get More Calls on Google

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Google is one of the most versatile platforms for businesses that want to stand out among the thousands of online businesses. Statistics show that as of 2021, there are over six million paid businesses currently operating on the Google G-Suite.

And that makes it really important for new SME owners to optimize their operations on this platform to gain maximum audience traction and conversion rate. Every type of business, either B2B, B2C, or hybrid, can benefit from the vast opportunities offered by Google. The key is to understand the ins and outs of Google SEO and GMB optimization.

Among many ways to your business's reputation and online presence, we think that Google call-specific campaigns are highly valuable. They're not only result-driven but also motivating and compelling for the audience to directly get in touch with business personnel for immediate query management.

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by Steve Hall    Feb-25-22    
Topic: Tools



How Quality Backlinking Builds Credibility for Your Business

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Running an online business is not as easy as it sounds, but once you understand how it works, the opportunities are endless. Hence, instead of spending hours performing digital marketing tasks, it's better to develop a strategy. Some effective ways to deal with the matter are hiring professional websites and SEO services from a reputable company.

One of the most effective ways of ranking your website at the top of Google search results and staying up-to-date with the changing trends in your industry is including backlinks. But that can be a tricky thing to do, and you need to pay immaculate attention to detail while building backlinks.

In this piece, we'll look at some important reasons you should add high-quality backlinks to your website and how they can affect the credibility of your audience.

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by Steve Hall    Feb-25-22    
Topic: Online



Benefits of Mobile App Development to Businesses

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A mobile application is a software tool made especially for the phone. They aren't new to the market since smartphones have been in the market for quite some time. Mobile applications are designed to allow users to perform everyday online functions conveniently through their phones. A smartphone user understands that to use an app, you need to visit Google or the Android play store, download the app, and you're good to go!

In 2018, the global mobile application market stood at around 365 billion US dollars. Since then, the app market has shown no signs of slowing down. By 2023, the mobile app market is expected to cross its recent figures to an estimate of 935 billion US.

Until October 2021, The Candy Crush Saga was the highest-grossing app in the US. It was also one of the most downloaded applications in the country. With time, the innovation in the app industry will drive an increased audience to the app selling market leading to an increased revenue collection.

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by Steve Hall    Feb-25-22    
Topic: Mobile/Wireless



Understanding the Difference Between Web Copy and Content Writing

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If you're an aspiring or new writer in the content marketing space, then a few terms might have you confused, or you may be using them interchangeably. Web copy writing and content writing are two such terms. Although very similar in nature, web copy and content writing have distinct characteristics when it comåes toå publishing written material. Web copy is often encapsulated under the umbrella term of "content writing," but it has some unique characteristics that are not found in other types of content. Let's learn about them below!

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by Steve Hall    Feb- 9-22    
Topic: Tools



Writing Captivating Emails That People Want To Read

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Do you open every email from every campaign you signed up to? Or are there some you just completely ignore? According to the numbers, with a mere 15-25% average open rate, this means a whopping 75-85% are completely ignored by the email recipient. So, for marketers who are using email marketing campaigns the big question is how do you design and create an email marketing campaign that people always open? Below are some easy tips and tricks to bear in mind for your next email marketing campaign.

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by Steve Hall    Feb- 9-22    
Topic: Direct