5 Design Principles to Help Convert Customers

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Great website design does much more than look good. There are design rules that guide how a website should look and function in order to convert users into customers. By making small but important design changes, you could see your metric counter jump. But what are these design principles?


What keeps customers coming back?

Think for a moment of the last e-commerce website that you purchased from. And now think of another website that you spent some time on. What was it about these sites that kept you there?

Undoubtedly, it could have been the content, its authority and relevance to what you were looking for at the time. If you bought something, you may have been enticed by an offer or considered the price point competitive.

Underlying all these actions was the web design itself. Those call to action buttons that had you 'buying now' or 'learning more'. The graphics that subtly drew your attention to an area on the page that had the information you needed...

There are so many design factors that come into play they are almost too numerous to mention. It is true to say that poor web design is off-putting and could be the reason why your bounce rate is high.

Small changes will have a big impact. But what design principles are you looking at?


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by Steve Hall    Nov-11-20    
Topic: Direct



The Benefits of Affiliate Marketing Campaigns You Didn't Know

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Affiliate marketing is when an online business helps a business by directing traffic towards their product, and they get paid based on commission. The affiliate does is that he looks for a product that he can endorse, and then he would promote that commodity in front of his followers, and with each sale, they would earn a percentage of money on that. Different companies in the world are working with the digital marketing and social media marketing; Advertising agency Dubai also caters to the affiliate marketing that we are going to shed light upon in this post.

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by Steve Hall    Sep- 1-20    
Topic: Direct



Tips to Attract and Convert Leads to Conversion through Content

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Are you looking to attract more leads for your business? Do you want to raise your website ranking and traffic? Do you want to convert your visitors into paying customers through content?

If the answer to the above is yes, then you should read our tips for boosting your web conversion rates with an effective content marketing strategy.

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by Steve Hall    Aug-10-20    
Topic: Direct



3 Industries Where There Is Definitely Still A Place For Direct Marketing

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In today's marketing world, most of the buzz is around ad placements using third-party proxies. It seems so much easier in various ways: you don't need to worry about getting your message right or finding the right people, because you can simply pick out some influencers, podcasts and/or channels with valuable audiences and let them act as your go-betweens.

But does that mean that the time of reaching out to people directly is coming to an end? You could forgive some for considering it, particularly given the perilous social media environment we must all contend with. Make one false move -- choose the wrong term or mis-time a post -- and you can be utterly crushed. Surely it's safer to stay in the background?

Well, not necessarily. Sticking to indirect promotion does protect you, but it also limits what you can achieve -- and there are certain industries in which the direct approach remains utterly invaluable. Let's take a look at just 3 of them:


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by Steve Hall    Nov-14-19    
Topic: Direct



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Cause Group Says Taxi Ad That Shows A Woman Caught in A Downpour Implies Rape

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OK, everyone. Say with me now. Ready? 1...2...3...deep breaths. Relax. It's not world war III (or Z). No animals were harmed in the making of this ad. There's no nudity. But, OMG...it is rape-y. At least according to U.K.-based Rape Crisis. The cause group believes an ad for London cab company, Data Cars, which shows a woman caught in the rain, implies she is a rape victim.

Wait, what? Hello? It rains in London. A lot. Whenever it feels like it. When you least expect it. And, just like the ad's concept, when you aren't dressed for it. So a poor woman is caught in a downpour while dolled up in a nice dress on her way to a party, a cab company decides to use that imagery to explain the importance of using a car service in questionable weather...and they get accused of implying the woman was just raped?

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by Steve Hall    Aug-16-13    
Topic: Direct



How NFC Could Revitalize Direct Marketing

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NFC - near field communication - is a relatively new technology that has the potential to revitalize the direct mail marketing sector. It enables marketers to deliver content via an embedded NFC chip that allows wireless communication when a user touches a smartphone or mobile device to a piece of marketing collateral or brings the device into close proximity with an NFC tag.

Although NFC technology has been around since the 1980s and marketers are increasingly using it today, the technology was slower to catch on in marketing than QR code technology. QR codes - two-dimensional matrix codes that are often printed on direct mail marketing material - have found a ready user audience in the marketing realm for several years now. QR codes appear on everything from movie posters to fast-food restaurant drink cups to ketchup bottles. With QR codes, consumers can scan the printed code with their smartphone's camera to be connected to online digital content.

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by Steve Hall    Mar-18-13    
Topic: Direct, Opinion



HubSpot Launches 'Make Love Not Spam' Initiative

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Complete with a cute video featuring kids and a serious letter from the CMO, HubSpot is out with Make Love Not Spam, an initiative designed to rally marketers to make marketing people love and to stop spamming.

In his open letter to marketers, HubSpot CMO Mike Volpe writes, We can be better than this. Marketing is hard. Reaching new prospects is hard. But we believe that if we put our energy and resources toward making marketing people love, we can get more inbound leads and rely less on sending spammy emails. And when I say we all can be better than this, I'm including HubSpot"

The campaign comes with t-shirts, coffee mugs and helpful, informative information including an eBook entitled "Make Love Not Spam" and a SlideShare entitled "Learning Lovable Marketing From the Experts."

Disclosure: I currently contribute to HubSpot's marketing blog.

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by Steve Hall    Feb-14-13    
Topic: Cause, Direct, Social



How to Optimize Your Email Campaign ROI

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Email marketing is always changing. While overall read rates declined in Q4 2012, some marketers defied the odds with responsible, well-planned email sending strategies. However, as the top email marketers continue to test and optimize, new subscriber behaviors are changing the rules of the game.

Download this Email Intelligence Report now from Return Path to tap into the latest data trends and analytics to optimize your email campaigns and email ROI.

by Steve Hall    Feb-13-13    
Topic: Direct, Research



Direct Mail: Still Thriving in a Digital World

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This contributed article is written by Jacob Beckley, VP of Innovation at Fusion92, a full service digital marketing agency located in Chicago.

Is direct mail dead? Is it on its way out? What's the future? Many marketers are being asked these questions from their clients on a regular basis. Whatever the response, direct mail still accounts for over 50 percent of the US marketing spend according to the DMA and, on average, still pulls the best response rates out of any other marketing medium.

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by Steve Hall    Jan-15-13    
Topic: Direct



Spotify Track List Becomes Art Exhibit Invitation

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To promote an upcoming sound art and music installation exhibit, Bonniers Konsthall, a contemporary art gallery in Stockholm, created, with help from DDB Stockholm, a Spotify track list that became the invitation to a new exhibit, More Than Sound.

A target group of art critics and bloggers were emailed a personalized link to the track list that contained the invitation (made up by the track titles) and music, created by experimental music producer Hans Berg, which consisted of music samples from the exhibit.

Inventive.

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by Steve Hall    Sep- 7-12    
Topic: Direct, Online