- While the statement "more money than God" really doesn't make any sense, Google certainly has a lot of the green stuff. Recently posting its Q2 revenues of $3.8 billion, the digital giant continues to grow with a 58 percent jump from last year and a 6 percent jump from last quarter.
- In Toronto, some are not very happy the Star has begun accepting cover wraps as ad units.
- Using the word "explosion" in an airport diorama gives good reason for the rest of the world to think those of us in advertising seriously do have a screw loose.
- 50 Cent is angered over a Shoot the Rapper banner ad on MySpace which contains the likeness of him. He's suing MySpace.
- Former Deutsch Group Creative Director David Rosen has published I Just Want My Pants Back, a novel about a 25 year-old man "searching for meaning, love, a profession - and a missing pair of pants" and who is..."in need of a functional vagina."
- If you haven't seen it, here's Al Gore's speech he gave at Cannes about climate change about how the advertising industry can effect it. It's in three parts. Here, here and here.
- The Age of Conversation, a book written by 100 marketing bloggers and writers the wordl over, just went on sale today. You can check it all out in this Advertising Age story.
- If you want to read blog posts by celebrities, politicians and business leaders who don't even know they are writing them, head over to News Groper.
- Google has released AdSense for Mobile beta.
Here's something that looks mildly useful. OpenAd.net, trade charity NABS and LIZ H have decided to take the ad world's talent disparity into their own hands with a wee guidebook called "Goodbye Uni ... Hello Job."
The book is packed with ditties from UK creatives like Ben Priest of RKCR/Y&R and Kim Papworth of Wieden+Kennedy. Some is really good, like the section on assessing a potential creative partner (don't pick one you "fancy") - and some advice is just iffy, like "Be one half of a dream team," which just sounds like it belongs on a poster with a backdrop of the clouds or something. There are also good tips on building a book, which we think is pretty critical.
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Hoping to make a profitable business out of the flurry of activity over digital media asset ownership and the associated royalties tied to the ownership if those assets, Virginia-based Digital Bazaar has introduced Bitmunk, a patented "watermarking and royalty distribution technology" which the company hopes will usher in an eBay-like marketplace for audio, video, documents and games.
As explained on its wiki site, "the Bitmunk software would handle all of the sales, receipt handling, monetary transfer, watermarking and ensuring legal compliance during the sale. The Bitmunk software is also used to transact movies, electronic books, medical records and many other forms of digital content."
You have to pardon the Rovion-powered blather which greets you as you visit this page of Boston-based agency Winsper Inc. which promotes its latest white parer, The 6Ps of Luxury Marketing (yes, you have to fill out a form to get it but it's a really short one). While Winsper Inc. President Jeff Winsper might appear to sound like any other Rovion-powered wind bag usurping the peace and quiet of your website travels, the man is smart. And knowledge of this comes first hand having worked with the man for four years. So give the guy a break for his Rovion rambles.
Anyway, the agency has published this white paper which, like those 5Ps (or is it 4?) of marketing, examine people, product, passion, pleasure, purpose and price as they relate to marketing luxury products. It's insightful. It's informative and it does a nice job explaining the process of luxury marketing, something Winsper Inc. has been doing since it launched five years ago.
There is life after Wieden + Kennedy's 12 school. Though not necessarily in advertising. After Rudy Adler completed his stint at WK12, he set out to document life on the U.S./Mexico border and called his work The Border Film Project. He and those that worked with him provided cameras to undocumented migrants hoping to gain entry into America and to the American Minuteman trying to stop them.
Adler has launched a website that documents the project and shares the pictures taken during the project. There's also a recently released book, Border Film Project, which is being sold on Amazon, in bookstores and in American Apparel stores.
Of the project, Adler tells us, "As a writer, it definitely inspires my creative process and keeps things interesting." Indeed. Inside the walls of a creative conference room is, ironically, the last place from which inspiration usually unleashes itself.
Perhaps giving eMarketer a run for its money, a new site and newsletter, MarketingCharts from Watershed Publishing, publisher of MarketingVOX and MediaBuyerPlanner, has launched to provide marketers with charts, graphs, tables and all manner of data for marketers, advertisers and agencies.
We are told, "Content will focus on daily updates of key marketing data, both traditional and interactive, and daily stories digesting the latest studies and other data-intensive developments. Users will be able to download Excel files of data for their own use." The site will be edited by former MarketingVOX editor Vahe Habeshian.
First there was the website. Then there was the email newsletter. Then there was the RSS feed. And then came the Adrants Twitter Feed. Yes, for all you Twitter addicts, we now have a Twitter feed. And since we have a Twitter feed, you can now get Adrants news via IM or on your mobile phone because that's all part of the beauty of Twitter. So go nuts. You know you love it.
In what could be labeled either a twist-the-story rant or an insightful examination of the double standard brands may or may not apply when they associate themselves - or choose not to - with nudity. Drunken Stepfather's Jesus Martinez is miffed marketers won't advertise on his site because he occasionally features nude images but they will advertise on Jane's Get It Together blog where, recently, fully nude images of woman's breasts have been proudly displayed alongside national advertisers such as Thermasilk, Oakley and Dove.
Should the morality police be called for this serious transgression of double standards or should we all relax because, in this case, context is everything. Drunken Stepfather, an endlessly amusing site focusing on celebrity news, features somewhat racy imagery and occasional nudity. Jane's Get it Together blog features reader-submitted nude pictures highlighting breasts as part of the magazine's Guide to Breast Health. Again, context. Breasts as arousing sex object versus breasts as body part in need of care just like any other body part.
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Apparently there's art to emo. Positing that faking sexual androgyny and and crying into your pillow is a legit lifestyle (who said it wasn't?), self-proclaimed "o.g. emophiliacs" Leslie Simon and Trevor Kelley push their new novel Everybody Hurts: An Essential Guide to Emo Culture.
Learn how to interact with the world through unwashed hair and red-rimmed eyes. Jasus. How much Linkin park can one really take in a day?
The book's getting a push on MySpace. Users thus far have given it a rating of 53.3 percent. And lest you be confused, that's not sub-par, that's failure. Sing about that, baby.
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