The Top 6 PPC Trends for SaaS businesses in 2022


Paid advertising is one way to dominate your industry and get ahead of the competition. A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals.

However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends.

So what does the future hold for PPC in the SaaS industry? Here are the top 6 trends that you can expect to see in 2022:

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by Steve Hall    Jul-25-22    
Topic: Trends and Culture

5 Marketing Trends That Will Dominate the Fashion Industry


If you work as a fashion advertiser or own an online e-commerce store and sell fashion products. You're perplexed by various marketing trends and trying to figure out which one is the right choice.

Fashion marketing encompasses various activities involving fashion products, ranging from product design to adverts. A fashion marketer's foremost mission is to develop an image for the brand and place the items in their appropriate fashion niches.

As a result, fashion industries use some marketing trends to lead the world. Therefore, we'll go over the top five marketing trends the fashion industry uses. So let's get this party started.

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by Steve Hall    Feb-25-22    
Topic: Trends and Culture

Marketing Tactics Online Casinos Use To Attract Players


Marketing and advertising are often confused with one another, but they are actually two very different things. Advertising is a part of marketing, but it's only one element. Marketing also includes things like product development, pricing, distribution, and customer service.

No matter what type of business you have, marketing is essential to its success. Marketing is the process of creating awareness and interest in a product or service, and it's especially critical for online casinos because there are so many competitors vying for players' attention.

With so many online casinos competing for players' attention, the marketing tactics used to attract new customers and retain existing ones have evolved. While advertising was once a casino's main source of marketing, it is now only one part of an extensive strategy that includes multiple channels, such as affiliates, email newsletters, SEO-optimization, press releases, social media, and partnerships.

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by Steve Hall    Jan-31-22    
Topic: Trends and Culture

6 Digital Marketing Trend You Must Follow This Year


Digital marketing practice and efforts help to increase the online visibility of your brand. It takes the best digital marketing efforts to increase brand awareness. Increasing brand awareness helps to increase chances of making sales.

Digital marketing efforts are constantly changing. Factors related to the needs and behaviors of web users affect the current digital marketing practice. To ensure that it is employing the best digital marketing practice, brands have to stay on top of the trends. Here are six digital marketing trends to follow this year.

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by Steve Hall    Jun-22-21    
Topic: Trends and Culture

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9 Effective Measures to Artfully Manage Your Workforce


Running a successful business comes with a whole boatload of responsibilities- one of which entails managing your workforce.

Yes, it's true that your employees are your biggest assets. Hiring the best team members gives you a considerable competitive advantage, placing your business ahead of the crowd.

But employees can make or break your business. Mismanagement on your behalf can unravel years of hard work.

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by Steve Hall    Jan- 5-21    
Topic: Trends and Culture

How to Maintain Work-Life Balance at Home?


Work from home has been continuously up for debate and discussion since the pandemic locked everyone down within the confines of their homes. It has inevitably become a part of everyday life and is expected to remain in practice for the next few months due to the constant threat of COVID-19 looming around our necks like an aimless sword.

While working from home has helped a vast majority of the global working population to keep the bread on the table, it has also messed up the work-life balance to the extent that people are no longer working from home, but are living at work.

There is no denial in the fact that the pandemic has been hard on hundreds of thousands of people in every geographical location where the pathogens of COVID-19 were found. But what is even more frightening is the fact that to keep the jobs, people had to succumb to the unrealistic expectations of their bosses.

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by Steve Hall    Sep-15-20    
Topic: Trends and Culture

Continuous Improvement: Essential to Leveraging Agile Portfolio Management


As the world moves on from the traditional ways, a lot has been written about Agile Portfolio Management. In the past decade, many organizations have adopted this efficient approach to portfolio management, yet a few fundamental problems restrict it from becoming the dominant approach.

Agile Portfolio Management ensures that your company provides the best value to clients for the investment. In its simplest form, it is all about enabling a business to respond rapidly to the changing market condition and improving continuously.

Continuous improvement is a method which makes sure that your processes, practices, and methods are efficient and effective by continuously updating systems according to new and efficient technologies. Typically, it is also the process of analyzing the efficiency of business workflows.

With regard to agile portfolio management, continuous improvement is one of the core principles of the agile manifesto. So, let's try to understand why it is essential to leverage agile management.

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by Steve Hall    Sep-15-20    
Topic: Trends and Culture

How Artificial Intelligence is Changing the Graphic Design Industry


The technology world is on the verge of another revolution, as AI and Machine learning has transformed the graphic design industry entirely.

Today, AI is dominating several industries and it's often linked to the future of technology.
It has been displayed as a way to reconstruct the world to make it a better place to live for humans.

Presently, graphic design has become an integrated part of every industry. However, advancements in technology, the graphic design industry relies more on computers, and artificial intelligence applications.

Whether to create a logo or website design, businesses are now replacing graphic designers with AI applications. While the technology and software firms embrace AIs with open arms, traditional sectors are a bit slow to adopt it.

Artificial intelligence holds great potential for the graphic design industry. However, to make it happen, the myths and hype about it need to be deciphered.

In this post, we are going to see how Artificial Intelligence is changing the graphic design industry.

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by Steve Hall    Jun-26-20    
Topic: Trends and Culture

Millennial Perspective on E-mail Marketing in 2020


Email marketing is very popular in this day and age because almost everyone has an email mailbox. It is a great way to reach the targeted audience with new offers or sales that you may be running and many companies have found success in it. The email marketing method has also been used amongst millennials and it has had some great success stories.

Businesses have tried different ways of reaching out through emails to try and engage their millennial audience - video content, infographics, and some personal touch humor in email marketing. Sometimes it has been a highly successful approach and sometimes not.

So, what's that that the marketers often miss out and their email marketing campaign didn't reach their target group. So how can you reach them when using an email marketing methodology?

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by Steve Hall    Feb-10-20    
Topic: Trends and Culture

Top 8 Digital Branding & Marketing Trends for 2020


Technology is turning the entire world into an international city in terms of connecting individuals from different cultures and countries.

Nowadays, the Internet makes information sharing more accessible than ever before, thus giving all brands and businesses the chance to improve their brand's awareness, market their products and services, and scale their operations.

Digital marketing and branding aren't just trends. If you run a business, you're probably aware that the digital environment is simply the most profitable marketing channel that you can leverage to get your brand known and to improve your ROI.

The "problem" is that your competitors are not blind. They're also jumping on the same train, hoping to get their own piece of the pie.

So, what then?

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by Steve Hall    Nov-14-19    
Topic: Trends and Culture