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Madpony's Answer to Gucci's Crotch Shot Ad: The Armpit Ad

Reported here earlier, Gucci's Crotch Shot ad caused quite a stir in Vogue Magazine. Madpony Girl, Lauren, in an effort to shamelessly promote her and her sister's always interesting site, Madpony, came up with a new approach. A modified and, in my so called professional opinion, much more, well, interesting version of the Gucci Crotch Shot ad: The Madpony Armpit Ad.

What's advertising if you can't have a little fun with it?

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by Steve Hall    Jan-22-03    




Us Magazine May Become Reality Series

US Magazine is talking to E! about producing a reality series set within the offices of US. Get you glimpse inside the catty world of pop publishing and celebrity reporting.

NY Daily News: The reality of Us
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by Steve Hall    Jan-22-03    




NFL AFC Bumps CSI From Top Ratings Spot

CSI was bumped out of the number 1 spot in the weekly Neilsen ratings by it's own networks NFL AFC title game. We do love our football.

Zap2it: Prime-Time Football Leads CBS to Ratings Crown

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by Steve Hall    Jan-22-03    




Ford Launches Ad Campaign With Randy Newman Song

"It's no mistake when the choice you make leads you right to your own backyard. Some folks have remembered what others have forgotten -- right there in front of your eyes, my friend -- If you haven't looked at Ford lately, look again."

Those are some of the lyrics from the Randy Newman song.

"Look Again" is the new tagline.

Ad Week: Ford Plans Divisional Campaign
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by Steve Hall    Jan-22-03    




Magazines Go Downscale

There are a stable of new magazines launching that cater to the budget minded individual such as Budget Living, Everyday Food, and Chic Simple. It just makes sense that magazines mirror the fact that most people are not rich and particularly in the current economy, people are more focused on a lean budget.

MediaLife: In Tough Times, Tough Go Downmarket


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by Steve Hall    Jan-22-03    




Initiative Media Says Almost 100% of Viewers Will Watch Superbowl Ads

That finding ought to make advertisers happy. It's really nothing new though. This kind of high ad viewership always happens with the Superbowl and a few other highly rated events such as recent Friends Season Finale, Survivor: Africa Finale, and ER season Finales.

MediaLife: This Super Bowl
could make $ sense

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by Steve Hall    Jan-22-03    




'Smallville' to Have Product Placement

No one is saying who the sponsor will be but Bruce Rosenblum, EVP of WB TV, confirmed that a product placement run will occur over a six episode arc.

Ad Age: PRODUCT PLACEMENTS SLATED FOR 'SMALLVILLE'
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by Steve Hall    Jan-22-03    




Fashion Ads: Love the Creative Strategy

Look at this ad. Don't you just love the ethereal simplicity and duality that this ad conveys? The powerful imagery conveys the realization to women everywhere that perfume alone can transform them into either the angelic or the femme fatale.

Blah. Such fluff. Great ad though.


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by Steve Hall    Jan-21-03    




Continental, Delta, and Northwest Ignore Government on Joint Marketing

All in the name of survival.

AdAge: THREE AIRLINES DEFY GOVERNMENT ON MARKETING PACT
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by Steve Hall    Jan-21-03    




Pepsi Will Run Four Superbowl Spots

Pepsi confirmed that they will air four spots during this Sunday's Superbowl game.

BrandWeek: Pepsi Confirms Super Bowl Lineup
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by Steve Hall    Jan-21-03    




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