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ANA President Offers Six Steps to Marketing Greatness

Writing on his weblog, Association of National Advertiser President Bob Liodice offers six platforms which create the foundation for successful marketing. From product and service quality to continuous improvement to creating one to one connections with consumers, Liodice offers positive fodder for improving a company's marketing efforts.

Written by Steve Hall    Comments (0)     File: Opinion     Apr-14-05  

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