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Coke Gets Experiential With Coca-Cola Cruiser

coke_cruiser.jpg

With it's Coca-Cola Cruiser, a hyped up beverage cart to deliver Coke products to attendees of indoor and outdoor events, Coke is working to bring the "brand experience" right to the person instead of requiring them to slog there way to a concession stand. The unit is battery powered and includes a place for the delivery guy to stand. The cart was designed by Studio Red.

Written by Steve Hall    Comments (2)     File: Specialty     Sep-28-05  

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Comments

Love is two people sipping Coca Cola from the same straw on a warm sunny day.

Posted by: Lamar Cole on September 28, 2005 04:04 PM

They have been using these at Disney's California Adventure for some time. The ones there even have a sound system on-board. However, they have a "handler" following behind each cart, using twice the labor to sell the same amount of product. Kind of silly, really.

Posted by: A. Nonymous on September 28, 2005 11:00 PM

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