Geico's Golden Gecko Wants Consumer Created Commercials
Jumping on the consumer-generated media trendlet, Geico has launched Golden Gecko, a contest in which people can submit 15 second movie trailers featuring the Geico Gecko. Geico isn't calling them commercials but the rules state all submissions become the property of Geico so it wouldn't be surprising if a winning entry did become a commercial. Prizes range from a $5,000 grand prize which includes lots of electronic gadgetry an a 7-day stay in Hawaii to $2,000 first prize which includes a stay at the winners choice of four lesser locations to second and third prizes which involve wide screen TVs and portable DVD players.
We know there's a few restless creative in our midst who could used a nice trip to Hawaii so dig out those precious, brilliant concepts that were horrifically killed by the client and re-tool them for Geico. And win.