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Google AdWords Buyer Pays More, Gets Less

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PBS's Robert Cringley recounts the story of a friend who experimented with Google AdWords and found paying four times more per word to promote essentially that same service (original site was duplicated under a different domain as a test) actually lowered daily click-throughs from 15,000 to 1,200. It's an odd occurrence and one which Cringley's friend simply explains away by likening Google to a Las Vegas casino where, no matter what, the house always wins. Though Cringley posits that, all thing being equal with his friends endeavor, Google must have done something on it's end to make the ad buy more profitable for itself. We'll let the SEO experts sort this one out.

Written by Steve Hall    Comments (1)     File: Online     Sep-23-05  

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Comments

it's possible that by upping the amount he was willing to pay per click, without modifying his daily budget, he burned the budget faster every day, causing the ads to stop running.. and simultaneously lowering traffic.

not enough parameters are given to accurately compare and make judgements here, all we've got is silly assumptions.

Posted by: nick on September 23, 2005 02:23 PM

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