Rocketboom to Sell Ad Time Via eBay, Retain Creative Control
The madly successful video podcast Rocketboom, which garners 130,000 downloads per day, has decided to accept advertising and will do so by auctioning off ad time on eBay. Rocketboom, produced by Andrew Baron and anchored by Amanda Congdon, will require the winning bidder to relinquish creative control and allow Baron and Congdon to create the ad.
If the advertiser does not like what Rocketboom creates, the deal is off. Separate from the auction, and in the future, Rocketboom says they will consider any company and their post-roll ad.
UPDATE: Baron clarifies writing us, "The advertiser will relinquish all control. If we get a high bidder, they will pay us right away. Then we will make the ads and play them on Rocketboom whether they like the ads or not. They will understand that by placing a bid, they give up complete control to us to do what we will."
UPDATE II: The bid is up to $15,000. Not bad.