Moving Billboard, Stationary Sticker Demonstrate Easy Money Transfer

money_transfer.jpg

For its Portugal client Credito Agricola, Leo Burnett Lisboa made interesting use of a moving billboard to promote the client's online money transfer service. The board alternates between images of a woman in Italy and a man in Paris but an image of a money transfer receipt remains immovable, glued to the front of the board, illustrating how easy it is to transfer money. See it in action here.

by Steve Hall    Feb-23-06   Click to Comment   
Topic: Good, Outdoor   

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Comments



Comments

It's a very good campaign.
Greetings from Portugal!

Posted by: Gotinha on March 2, 2006 12:07 PM







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