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E! News Takes Over Page Sixe

page6_enews.jpg

What may once have been a one off is now a bonafide ad unit. Late last year, the New York Post emblazoned its Page Size with a Sex and the City watermark. Today, E! News is all over Page Six. We liked the ad unit back then and we still like it. Bucky Turco spotted this one for us.

File: Good, Online    Comments (4)    13-Mar-06   

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Comments

Where's the story here. An ad on a webpage, how fresh.

Posted by: Frank R. on March 13, 2006 10:40 AM

Do you think this is going to be a new trend?  My hometown newspaper
site, startribune.com, recently sold
the background to GM for a "Live
Green, Go Yellow
" campaign.  They also had the top right banner and
other banners throughout the site.  You can view the

cached site
thanks to Google.  I am sure this campaign was quite
successful, but I think it is a bit of a sell out on Star Tribune's part. 
Thoughts?

Posted by: peter tollefson on March 13, 2006 11:42 AM

Hey Frank...tell me the size and cost of the ad unit on the web page.

Since you're so 'fresh', please enlighten us. I will give you a hint - I'm not talking about the leaderboard, skyscraper, cubes, etc.

Please create a story for us Frank...since Steve wasn't able to write a f@#$ing novel about it so shmucks like you could see past the obvious.

I need to beat Steve to this one - FOR FUCK's SAKE PEOPLE!

Posted by: Tmoney on March 13, 2006 11:43 AM

Heh...you did beat me to it, Tmoney:-) Frank, I'm talking about the watermark background. Not the banner ads. Look at the page again.

Posted by: Steve Hall on March 13, 2006 12:33 PM

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