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Virgin Atlantic Says Book Flight Early. Really Early

virgin_first_minute.jpg

While research has certainly proved people form attachments to brands at an early age, hence the shameless marketing of crap to children, we're not quite sure those brand associations begin as early as Virgin Atlantic would like to have us believe. Of course that's not really the point of this ad but it's certainly analogous.

Written by Steve Hall    Comments (8)     File: Campaigns, Good     Mar-25-06  

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Comments

I agree with you. It's a sad trend that is catching up lately. I was speaking to one of the marketing head of a big brand soft drink manufacturer in india. He justified it saying that "We would wan't to catch them young and watch them grow with our brand, which in turn that kid is a potential customer for them in the future". What do you say?

Posted by: creativecriminal on March 26, 2006 09:32 AM

While I would agree in other instances (soft drinks, fast food) with the idea of catching them early. I feel like they were just looking for a visual cue to get across their idea in V.A. ad.

Posted by: Foster on March 26, 2006 11:47 AM

Don't cry too early... This ad is for Virgin Express (Europe, not Atlantic) and was launched more than a year (or even two) ago by the gang of DuvalGuillaume Antwerp. Way before all this 'protect children' chitchat :)

Posted by: Evert-Jan on March 26, 2006 04:45 PM

creepiest ad ever

Posted by: jay on March 27, 2006 09:07 AM

I still masturbated to it.

Posted by: tom lout on March 27, 2006 11:13 AM

tom lout is a very sick person and lout.

Posted by: Rex on March 27, 2006 02:56 PM

tom lout is a very sick person and a lout.

Posted by: Rex on March 27, 2006 02:56 PM

tom lout is a very sick person and a lout.

Posted by: Rex on March 27, 2006 02:56 PM

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