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Minnesota Creates New Town to Promote Lottery

lucky_mn_lottery.jpg

The Minnesota State Lottery wanted to create a place where people could feel at home playing the lottery to they, with help from Colle+McVoy, created an entire town where residents can live in a land where it rains money and the flowers are made out of dollar bills. OK, so they didn't create an actual town but they did create a website for the town of Lucky MN where those who want to play the state lottery can do so with ease.

Written by Steve Hall    Comments (7)     File: Online     May-18-06  
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Comments

The Missouri Lottery also had a campaign like this. It was called Luckytown. Ran for quite a few years. Tagline: "Your ticket to Luckytown."

Posted by: American Copywriter on May 18, 2006 02:17 PM

The Missouri Lottery agency created Luckytown several years ago. Guess it's still a good idea.

Posted by: skip on May 18, 2006 02:31 PM

To reiterate what's been said by others, about five years ago Barkley, Evergreen & Partners of Kansas City, Misourri, created a campaign for the Missouri Lottery that was based upon a fictional city called "Lucky Town." It ran until about a year ago, and was quite successful. Minnesota is only a four hour drive from Missouri; surely someone at Colle + McVoy had to be exposed to the work during that five year span. Anyway, eerily familar stuff.

Posted by: Warren Bowles on May 18, 2006 10:36 PM

To reiterate what's been said by others, about five years ago Barkley, Evergreen & Partners of Kansas City, Misourri, created a campaign for the Missouri Lottery that was based upon a fictional city called "Lucky Town." It ran until about a year ago, and was quite successful. Minnesota is only a four hour drive from Missouri; surely someone at Colle + McVoy had to be exposed to the work during that five year span. Anyway, eerily familar stuff.

Posted by: Warren Bowles on May 18, 2006 10:37 PM

To reiterate what's been said by others, about five years ago Barkley, Evergreen & Partners of Kansas City, Misourri, created a campaign for the Missouri Lottery that was based upon a fictional city called "Lucky Town." It ran until about a year ago, and was quite successful. Minnesota is only a four hour drive from Missouri; surely someone at Colle + McVoy had to be exposed to the work during that five year span. Anyway, eerily familar stuff.

Posted by: Warren Bowles on May 18, 2006 10:37 PM

My guess is that Unlucky Town has a far larger population.

Posted by: Bob on May 19, 2006 09:47 AM

I used to live in St. Louis and remember the Missouri Lottery's LuckyTown. But from looking through Lucky, MN this morning, I do think it is executed a whole lot better than Missouri's previous site.

Posted by: Jenn on May 19, 2006 10:42 AM

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