Billboards Offer Lubricated Entry

lubricated_billboard.jpg

Racy is not a strong enough word to describe these two billboards created by Grey Worldwide for some kind of lubricated cream. And that's a good thing. This ad is daring. This ad is great. This ad is a cacophony of euphemisms and sexual innuendo. It's also brilliant at capturing attention. No wonder there's a traffic jam.

by Steve Hall    Jul-12-06   Click to Comment   
Topic: Good, Outdoor   

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Comments



Comments

I didn't know Paris Hilton was doing billboards.

Posted by: tom lout on July 12, 2006 3:33 PM

High traffic area, two lanes going one way, slow moving, and boards on both sides of the road and time to soak in the moment. What's there not to like.

Posted by: roy on July 12, 2006 3:58 PM

An old time comedian had a beautiful young lady come on stage and said he noticed that on one leg she had the word "Spring" on it, and on the other leg "Summer". He then said he was wondering if he could "visit" her between seasons. These billboard are sexy, hot and say it all.

Posted by: Barry on July 12, 2006 8:18 PM

If those Hilton’s legs, the outdoor’s gonna need a counter for all that traffic entering the promised land.

Posted by: makethelogobigger on July 12, 2006 11:50 PM

That's about how wide Paris Hilton's hips are, too.

Posted by: Recluse on July 13, 2006 8:50 AM

this was taken from colorobis blog.
cool hunter takes ads from other ad blogs and never links back to them. why give him the credit ?

Posted by: coolhunter_hater on July 13, 2006 10:46 AM

I credited The Cool Hunter because that's where I found it. If I didn't see it on Colorobis, which I didn't, how could I have given credit to Colorobis? There's only so many site I can check each day.

Posted by: Steve Hall on July 13, 2006 11:08 AM

You raved about these billboards like some love sick school girl. I think they are totally irresponsible crap. Grey Advertising, usually dull and safe, has run perversely amuk.

Posted by: Laurie on July 13, 2006 2:19 PM

You raved about these billboards like some love sick school girl. I think they are totally irresponsible crap. Grey Advertising, usually dull and safe, has run perversely amuk.

Posted by: Laurie on July 13, 2006 2:20 PM

//High traffic area, two lanes going one way, slow moving, and boards on both sides of the road and time to soak in the moment. What's there not to like.//

While I like the concept behind these boards a lot, there IS one thing not to like. As you mentioned, the boards were placed on a slow moving roadway. One that's prone to traffic jams. Isn't that the exact opposite of the message a lube product wants to send?


Posted by: Bob on July 13, 2006 3:47 PM

Bob you are likely right. I don't think anyone will forget the product name for a while though.

Posted by: roy on July 13, 2006 4:52 PM

"I don't think anyone will forget the product name for a while though."

Or the tree in the middle.

Posted by: makethelogobigger on July 13, 2006 4:58 PM

Shameless drek. And brand? What brand? I wouldn’t give it publicity if I could recall it. To the drooling sophomoric bloggers and Clio-chasing, PR-hyped opportunists who finds legs akimbo edgy & clever rather than uncouth & demeaning, I say wait ‘til you have kids asking “why” from their booster seats, or teens taking cues as to what’s valued from pop culture. Grey? Yougottabefreakin’kiddin’me. I figured it was a duo of desperate wannabes out for an AdAge mention.

Posted by: Amy on July 14, 2006 12:50 AM

Please make sure to save some of the hate for the woman who agreed to do the photoshoot as well. It’d be a shame to think all of us sophomoric bloggers are hording it all.

Posted by: makethelogobigger on July 14, 2006 10:40 AM

Thanks for a sad, but valid point. It's clear irresponsibility is not limited to any one gender. p.s. No 'hate' here, just 'disgust' with our industry's 'anything for a buck, despite the consequences' mentality.

Posted by: Amy on July 14, 2006 4:41 PM





Stanton Optical


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