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Jordache Wants Liz Hurley to Get Its Fetch Back

elizabeth_hurley_jordache.jpg

Adland points out Liz Hurley will be the new celebu-face of Jordache jeans, a company that had its fashion fame back in the 70's. Hurley, who isn't exactly a celeb with all that much "hip/cool/spend way too much on these jeans because I'm wearing them" factor, will appear in September issues along with the Jordache horse. The ads, shot by Michael Thompson, will promote the company's Legacy line which will be available only at Macy's. Hmm, I guess there isn't all that much hip factor needed if that's the only shopping audience on which the company is focusing.

Written by Steve Hall    Comments (3)     File: Campaigns, Celebrity, Magazine     Jul-25-06  
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Comments

And I quote...

Gretchen: That is so fetch!
Regina: Gretchen, stop trying to make fetch happen! It's not going to happen!

Posted by: Dave on July 26, 2006 01:16 PM

And I quote...

Gretchen: That is so fetch!
Regina: Gretchen, stop trying to make fetch happen! It's not going to happen!

Posted by: Dave on July 26, 2006 01:21 PM

I know the origin of the word, Dave, hence my use of it to indicate "it's not going to happen" for Jordache.

Posted by: Steve Hall on July 26, 2006 01:49 PM

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