Chickens Aren't Horny, Teenagers Are

hormones_teenagers.jpg

This outdoor board for Gold'n Plump Chicken carryies one of the most straight forward, un-hipsterized messages we've seen in a long time.

by Steve Hall    Aug- 2-06   Click to Comment   
Topic: Good, Outdoor   

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Comments



Comments

I didn't know Jason Giambi was a teenager.

Posted by: Bob on August 2, 2006 4:50 PM

The question is how many people are really going to be able to pick out the real message of this billboard? Is it to simple?

Posted by: roy on August 2, 2006 5:09 PM

i think it's right on the money... you have the two images to connect the copy w/ the message. i like it. short, simple, and sweet.

Posted by: brent on August 2, 2006 5:33 PM

Isn't Retro still hip?

Definitely a retro look, combined with a retro (but cute) joke.

Something I really like is they resisted the temptation to stick in a tag line like "100% Hormone Free Chicken", and assume the viewer just might be bright enough to figure that out.

Posted by: EJ on August 3, 2006 1:48 AM

I like it - I'm sick of all ads being dumbed down to the lowest common denominator, which is pretty freaking low.

Posted by: Laura on August 3, 2006 10:14 AM

'Unhipsterized'? What does that even mean?

Posted by: mp on August 3, 2006 1:05 PM

I think these are lame.. I am in the market. They have many different billboards.

I think most of the different executions are too simple and the billboard doesn't stand out enough.

The script... the stange looking chicken... i dunno. It is all very blah.

Posted by: Scott on August 4, 2006 11:59 AM

I have to politely disagree. These are some of my favorite boards in town right now. The simplicity is what I appreciate the most and I think it's one reason people are noticing them and retaining the main messages.

Although...I would guess that women are the main target, so I'll have to ask the wife.

Posted by: John on August 6, 2006 2:54 PM





Stanton Optical


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