Commercial Flips Just Like Phone

cingular_select_002.jpg

Production house Convert teamed with BBDO Atlanta to create and direct a live-action TV campaign to introduce Cingular's Pantech C300, the "world's smallest camera flip phone." The spots use a filmmaking technique that incorporates a graphical "hinge" in the ads to highlight the flipping of the phone. It's not like the second coming of that Gap/Matrix freeze and pivot technique (or whatever it's called) but it's perfect for the ad's messaging. There's two spots to view here but they load very slowly.

by Steve Hall    Sep- 7-06   Click to Comment   
Topic: Commercials, Good   

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Comments



Comments

Can you identify the song used?

Posted by: mernitman on September 10, 2006 6:01 PM

The song in the male version is "Get Up" by Blue, while the track in the female version is "I Woke Up" by One-T.

Posted by: Natasha on September 12, 2006 12:46 PM

Thank you! Trying to track down the One-T track, but I don't think it's got US release yet...

Posted by: mernitman on September 14, 2006 5:03 PM

Thank you! Trying to track down the One-T track, but I don't think it's got US release yet...

Posted by: mernitman on September 14, 2006 5:05 PM

It is set to be released sometime in October..the most I've been able to find are some excerpts online.

Posted by: Theatre4JG on September 18, 2006 11:21 PM





Stanton Optical


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