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Effie's Ad Campaign Analyzes Competing Awards Shows

effie_small_chart.jpg

The Effie Awards is running comparative a ad campaign to promote its revamped awards show. Created by New York-based Anomaly, the campaign pokes fun at other award shows with charts humorously describing the focus of the other shows. Citing the Clios' obsession with the hot agency of the moment, D&AD's focus on any Guinness spot, the Andys' love of anything that has to do with agency anniversaries or agency Chritmas parties and Cannes' fixation on ads that make no sense, the Effie's hopes to remind people it's only concerned with awarding ads that actually work.

Oh, and the whole rebranding using charts and graphs created in Excel is intended to further instill the show's focus on results versus fluff. Check out the full ad here. It's a big jpeg so you'll be able to see all the details of each of the charts in the ad.

Written by Steve Hall    Comments (6)     File: Campaigns, Good, Strange     Sep-20-06  

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Comments

Finally, clarity! The only thing missing is a chart correlating awards given to the agency headed by the show's Jury Chair.

Posted by: Steve Wax on September 20, 2006 02:36 PM

Ah the Effies. Good to know there's an awards show for hacks with huge media budgets that get them results. All hail the 300 million dollar hammer!

Love the ad here though. Very creative. I mean effective. Crap, which do I mean? Quick, somebody bring me a focus group.

Posted by: Tom Tom on September 20, 2006 05:44 PM

Ah the Effies. Good to know there's an awards show for hacks with huge media budgets that get them results. All hail the 300 million dollar hammer!

Love the ad here though. Very creative. I mean effective. Wait, which do I mean? Quick, somebody bring me a focus group.

Posted by: Tom Tom on September 20, 2006 05:45 PM

can you win an effie for moving the needle on effie submissions? that was always my dream. i think these guys just stole that dream from me.

Posted by: _AS on September 21, 2006 09:44 AM

You know why this is great. It's true. Sure it's having a laugh but 8 award shows that all basically do the same thing. I'd like to know the total nut of agency spending on all these shows. I say save your money or give it to a charity.

Posted by: jocko on September 23, 2006 02:05 AM

You know why this is great. It's true. Sure it's having a laugh but 8 award shows that all basically do the same thing. I'd like to know the total nut of agency spending on all these shows. I say save your money or give it to a charity.

Posted by: jocko on September 23, 2006 02:05 AM

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