Logitech Turns Up the Volume

logitech_volume.jpg
Here's one of the better online ads we've seen in a while. Coming from Y&R Interactive Israel for Logitech, it capitalizes on the fact that when you see video online, you expect to hear sound. With this ad, you don't at first but with each increase of the volume slider in the ad, the guy peering into the webcam gets increasingly more active until he gets blown away and Logitech speakers come into the frame. The ad does a nice job involving the viewer, relating the ad to the product's purpose and showing the product.
by Steve Hall    Sep-20-06   Click to Comment   
Topic: Creative Commentary, Good, Online   

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Comments



Comments

And its androgynous actor makes me question my sexuality. Those clever Israelis!

Posted by: freddy on September 23, 2006 10:09 PM





Stanton Optical


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