Tremor Rebrands, Launches Seizure-Inducing Banner Campaign

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During Advertising Week and with a seizure inducing online ad banner campaign, online video advertising firm Tremor Network has announced a rebranding and name change to Tremor Media to better describe its shift from online ad network to full blown "online video solutions" company for advertisers and publishers. You can catch the campaign in print on back covers of Adweek, Mediaweek, and Brandweek magazines and those siezure inducing banners online at Adweek, MediaPost, imediaconnections, MarketingVOX, MediaBuyerPlanner and, yes, right here on Adrants.

While our ad department, once again, "forced us" to run this campaign, there seems to be a nice tie in with the whole "tremor" thing. The banners say 'a seismic shift in advertising." Get it? Seismic? Earthquake? Shaking? Spasmodic banners? OK, forget it. That's a stretch. We're just trying to justify accepting their business. It'll all be over in a week.

by Steve Hall    Sep-26-06   Click to Comment   
Topic: Campaigns, Magazine, Online   

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Comments



Comments

Tremor Media more reminds me of "Tremors" (1990) the movie from director Ron Underwood.

Maybe that's where they got their idea! Hollywood always has an impact on advertising.

Then again, those bright cats might have used a good old Thesaurus!

http://ia.imdb.com/media/imdb/01/I/55/71/78m.jpg

Posted by: Matthew Peschong on September 26, 2006 1:35 PM







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