Advercan Introduces Biodegradable Can-Top Label

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Back in October of 2004, we wrote about Advercan, a company that affixed labels to soda can tops so marketers could place advertising on cans. While we liked the idea, we chided the company pointing out all those labels would do a good job keeping landfills busy. Making nice, the company has now introduced a new labeling product that is pulp-based, biodegradable and completely hygienic. Advercan is working with Innovia, 3M and Alcan as well as beverage companies pepsi, Coke, Cadbury Schweppes, Miller and others to make cans a viable advertising medium. Not a bad idea since no one watches TV anymore but everyone still drinks flavored sugar water from a can.

by Steve Hall    Oct-28-06   Click to Comment   
Topic: Good, Specialty   

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Comments



Comments

Just another little thing to tear off while still watching the game. What will I remember? The great play or what a great move on the race track.

Posted by: roy on October 28, 2006 4:59 PM





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