Duracell Misses Chance to Leverage Emotion

duracell_firefighter.jpg

This commercial could have been so much more emotional. So much more effective. After all, what's more spine tingling that a heroic firefighter doing their thing to douse fires and save lives? Unfortunately, this Duracell spot didn't capture emotion of any kind and, instead, went the boring, announcer-read route to tout the fact its batteries are used in a firefighter's T-PASS III, a device that notifies firefighters it's time to evacuate a building.

by Steve Hall    Oct-21-06   Click to Comment   
Topic: Bad, Brands, Commercials   

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Comments

is that craig kilborn in the duracell firefighter ad?

Posted by: pearly on January 12, 2007 10:47 PM





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