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Humping 'Donnie Darko' Bunnies Somehow Promote Brazilian MTV

humping_bunnies.jpg

We know most MTV promotions are whacked but this Brazilian one whacks the ball way out of whack. Aside form potential references to Donnie Darko and that freakish bunny suit, we're guess the creative brief or this ad had two words in the "tone" section: fucking whacked. If we could read "Brazilian," we probably be able to better resolve the whole humping bunny thing with the intended goal of the spot.

Written by Steve Hall    Comments (4)     File: Online, Video     Oct- 3-06  

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Comments

it reminds me of David Lynch's Rabbit

Posted by: gigi on October 3, 2006 12:40 PM

Man, they’re fucking like, well, you know.

Posted by: makethelogobigger on October 3, 2006 02:07 PM

The Copy says "Multiply yourselves. MTV Overdrive, the new broadband service from MTV Brazil", hence the Bunny metaphor...

Cheers

Posted by: Jeff Paiva on October 3, 2006 03:13 PM

The Copy says "Multiply yourselves. MTV Overdrive, the new broadband service from MTV Brazil", hence the Bunny metaphor... like the biblical quote "Go Forth and Multiply"

Cheers

Posted by: Jeff Paiva on October 3, 2006 03:14 PM

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