Stupid Cue Cat Concept Returns, Still Stupid
Maybe some of you remember that thing called CueCat which made it's appearance about seven years ago. The purpose of the device, a plastic, cat-shaped object that plugged into your computer, was to scan bar codes in ads and, if connected to the Internet, take you to a page that would deliver more information about the advertised product. It failed. Miserably. Now, we have AdLink, a service that does the same thing yet without that cumbersome plastic cat. We predict it will have about as much success at the CueCat did.
To use AdLink, print ads would be created with a word having an AdLink branded underline beneath it. That word could then be typed into the AdLink search engine residing at the out-of-left-field, impossible-to-remember web address of theworldwideworld.com. A page of product information would then be produced. There are so many things wrong with this business proposition, we don't know where to start. First, their product name, AdLink is already in use by a well-established LA-based cable ad sales company. Second, where in the ad would that cumbersome URL be placed so people would know where to enter the AdLink word in the first place? Third, why would there be a need for a company to use this service when it's just as easy ( and cheaper) to simply place their own URL in the ad? Fourth, what marketer would want another brand in their ad?
We get their concept that current search engines categorize only what's on the web and that something's perhaps needed to categorize the "real world," hence, their "the world wide world" concept but really. The only way this proposition could have even a small chance of succeeding would be if Google bought them and turned the whole thing into yet another advertising revenue model. Nice concept. We just don't see it becoming viable.