MarketingSherpa Acquired by MarketingExperiments

- Research firm MarketingExperiments has acquired research firm and publisher MarketingSherpa. The two will continue to operate as separate entities while capitalizing on each other's assets.

- This morning Dennis Publishing's The Week magazine distributed 100,000 copies to New York City commuters. The promotional issue is part of Philips' "Sense and Simplicity" campaign and was ad-free except for a Philips branded cover wrap.

- Today through election day, when people in Brazos County call 1-800-FREE411 for a listing, they will hear a very brief ad for Justice of the Peace candidate Albert Navarro. It's the first time a political advertiser has used the free 411 service.

- Kooky vodka purveyor 42 BELOW was awarded Cocktail Spirit of the Year for the second year running at the 2006 Australian Liquor Industry Awards (ALIA) in Sydney last night.

by Steve Hall    Nov- 3-06   Click to Comment   
Topic: Newspaper, Promotions, Research   

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