Volvo C30 Campaign Wants Hate And Love

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We don’t know whether to love or hate this new Fuel London-created campaign for Volvo’s C30 but that’s the whole point. You’ll see what we mean after you view the first spot. Well? Love it? Hate it? Do tell. The second spot is just plain weird. Each spot points to a Euro RSCG 4D Amsterdam-created Freewill website filled with all sorts of interactive games, widgets and more commercials

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Steve Hall

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