Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 12

Illuminated Reindeer Draws Energy from Enslaved Pedalers

billboard_pedaling.jpg

In what's got to be among the suckiest jobs ever, BC Hydro commissioned Vancouver-based DDB Canada to create an illuminated billboard that ran 24/7 on the pedaling power of over 120 volunteers.

The campaign in toto featured 1500 LED lights, an enviro-savvy choice at least, and for every hour the reindeer was lit Hydro made a donation to the Canadian Association of Food Banks. Well, that's sweet. We hope the donation makes for some serious holiday dinner considering a lot of literal blood, sweat and (possibly) tears went into keeping that magical deer afire. - Contributed by Angela Natividad

Written by Angela Natividad    Comments (0)     File: Campaigns, Outdoor, Strange     Dec- 9-06  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 75

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 75

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 80

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 80

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 102

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 102

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 269

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 269

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 270

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/12/illuminated-reindeer-draws-energy-from-en.php on line 270