Skin Ads Dumb Down Stateside

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Vaseline releases a couple of ads lauding the magic of skin. There are a couple of versions; one esoteric and mystical, the other slightly more fast-paced with a beat made of babble. We'll let you guess which is which.

How or why is it that the USA versions of ads always seem crasser and dumber than UK ones or ads for Europe in general? - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06   Click to Comment   
Topic: Campaigns, Online, Television, Video   

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Comments



Comments

It's prob bc Americans are so puritan/christian/conservative.

for goodness sake, youth in germany start rdinking at age 8? and public nudity is common in europe. topless beaches anyone?

Posted by: yankee on December 15, 2006 4:13 PM

It's prob bc Americans are so puritan/christian/conservative.

for goodness sake, youth in germany start rdinking at age 8? and public nudity is common in europe. topless beaches anyone?

Posted by: yankee on December 15, 2006 4:14 PM

These ads are probably different because they do not advertise the same product. The UK spot is a full Vaseline Intensive Care range advert, and the US spot focuses specifically on the brand new Vaseline Intensive Rescue lotion, which is marginally outside the Intensive Care range. What ties the 2 spots together is the use of "keeping skin amazing" which is a new positioning for the Vaseline brand as a whole. The beat for the US spot is not "babble" it is the use of an Indian rhythmic pattern called tabla bols, and fitting with a contemporary dance which imitates the actions of the skin.

Posted by: pinsanneedles on December 18, 2006 7:48 PM

I just saw this ad on TV, the one that's supposedly from the UK, and I live in the US (Texas). Just happened to google it since I'm trying to figure out the ad agency responsible.

Posted by: Jonathan Moeller on November 26, 2007 1:57 AM







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