Blogs Launch, Online Ad Spend Up, Toy Explains, Brands Clueless
- Online ad spending is predicted to increase 18 percent in 2007 while media spend in other media decline.
- Apparently, consumers aren't the only ones having trouble understanding a brand's positioning. In a recent Louws Management Corporation study, it was found just 1/4 could clearly articulate their company's brand positioning. Oops.
- Incumbent Riney is out of the Sprint Nextel pitch. Goodby, O&M and Y&R remain.
- Boobs and bikinis are now hawking coffee at coffee shops.