Contextual Corrigendums Less Likely Offline

dayquil_contextual.jpg

Flickr user rcrowley informs us contextual advertising has leaped off the webpage and into the real world. Since he currently has a small cold, he headed over to Walgreen's to pick up some Dayquil. He noticed the top of the bottle was affixed with a sticker that read "Need Facial Tissue?"

While we're down on contextual advertising at times, were thinking it's less likely we'll see a turpentine ad affixed to the toe tag of a teen who died from drinking turpentine than a similar instance online. Good old, human-controlled advertising to the rescue.

by Steve Hall    Jan-24-07   Click to Comment   
Topic: Good, Packaging, Point of Purchase   

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Comments



Comments

Oh hell yes. And God save the Queen.

Posted by: Angela Natividad on January 24, 2007 8:22 PM

Oh hell yes. And God save the Queen.

Posted by: Angela Natividad on January 24, 2007 8:22 PM

Just the other day I was in Walgreens buying Theraflu and also needed some tissue. I suggested to the manager that they put some small tissue packs for sale next to the cold remedies and she looked at me like I was insane.

Also suggested they put those instant hand warmers near the Chicago Bears hats during the two playoff game weekends and again, blank stares from the employees.

Oh well.

Posted by: TL on January 28, 2007 9:21 PM







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