ClassMates.com Tempts Clickage with Puzzles

classmates_com_puzzle.jpg

We had high ad hopes for Classmates.com. When they started unrolling the "She married him?!" ads we thought, how cute, they're going to play on cliches. High school is rich with them.

But an otherwise promising direction's lost its luster as Classmates.com failed to give us much more than the same pair of ads and the same cliche, both featuring the bespectacled chick we've come to consider their poster child.

Apparently this darling has stopped bringing in the dosh because Classmates.com is going interactive. Here we find their first effort. In line with the nostalgic yearbook photo theme they bring us ... an image jigsaw.

Unless you're Picasso there are only two moves worth making. If even then you're not clever enough to put the pieces together, just follow the green arrows on each square. Try not to blink; you might miss one.

by Angela Natividad    Feb-28-07   Click to Comment   
Topic: Brands, Online   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

You know, it's a damn shame; that bespectacled chick really has entered the electronic consciousness - Classmates.com could have done something interesting with her. Even just some new copy would have done wonders.

Posted by: Hugh on February 28, 2007 12:27 PM

Yeah but hold on, we rightfully tear lowermybills.com a new one because their pop-ups terrorize everyone like the old Orbitz or Phoenix U. ads, yet classmates.com avoids that technique and is really only guilty of running the same ad a million times. Same amounts of exposure, different approach on how that's done is all.

Could argue both did their job because what's the first thing you think of when you need financing and you're a pregnant woman who likes to dance on rooftops?

And what name do you think of when it comes to reunions?

Posted by: makethelogobigger on February 28, 2007 12:40 PM

Romi and Michelle?

Posted by: Angela on February 28, 2007 12:44 PM

Naw, Cusak. Grosse Pointe Blank.

;-p

Posted by: makethelogobigger on February 28, 2007 1:21 PM





Stanton Optical


Featured FREE Resource: