Layers of Denim History Revealed in Storytelling Striptease

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We suspect Levi's puts its design cash toward licensing fees for the awesome songs they use in ads that keep us trying, year after year, to find a cool pair of Levi's jeans, even if history tells us this will never happen. Lame denim fits aside, the ads are sensory pop art.

We love -- love -- the Dangerous Liaisons ad for their 2007 line. At first we thought it was the usual booty-call striptease bit, because we've seen that gimmick a thousand times, but as the spot wore on we realized something more interesting happening.

In the Bartle Bogle Hegarty masterpiece, a couple undresses to reveal layers of decades suggested in clothing, demeanour, style and even background noise. It moves fluidly from the rough-and-tumble 19th century workjean years to 2007's waifish verge-of-tears emo period. All to the haunting and playful tune of "Strange Love" by Little Annie Bandez.

Time for another futile trip to the flagship store.

by Angela Natividad    Feb-20-07   Click to Comment   
Topic: Best, Brands, Online, Video   

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Comments



Comments

Link is broken but here it is on Youtube:
http://www.youtube.com/watch?v=QZ4gwSl89Ko

Posted by: robin on February 20, 2007 8:30 PM

"Dangerous Liaisons" raises the bar for enticing engamement. Superb production. Bravo to Meagan, Mary, Samantha,Jesse, Kat and all the wizards behind the curtain at www.bartleboglehegarty.com

Posted by: adgoose on February 21, 2007 11:45 AM




Stanton Optical


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