Fuel Recycles for Mazda's Queue of Lame Duck Campaigns
Commendably persistent in its quest to spark the libido of speed-freak co-eds (previous attempts one and two), Mazda throws the weight of some slightly-below-indy Canadian bands behind a new virtual driving game.
Created by Fuel Industries, the courses were shot on college campuses and university students can choose between three.
We played the game and it seemed promising until we realized the speed couldn't be adjusted (from what we could tell, anyway) and we didn't even have to mess with the right or left functions. Just keep pushing the forward button and the car turns for you. If only real-life cars were that smart. Oh wait, Lexus might be.
Ew, a sloppy seconds campaign. Not cute.