Geico Ad Campaign to Become ABC Sitcom Pilot


If you like the Geico Caveman, you may be seeing a lot more of him in the not to distant future. And no, not because he'll keep popping up in commercials but because he'll be the star of a new ABC sitcom. That's right. Apparently someone over at ABC likes the caveman so much, they want three of them to humorously battle prejudice while living in Atlanta.

Joe Lawson, the Martin Agency copywriter behind the Geico campaign is on-board as a writer at least for the pilot which will even feature a Gieco spokesman. Now that's some serious brand integration.

Product placement is for losers. Getting your ad campaign turned into a TV show is the new new thing. Just think. Now, we can expect TV shows about a fast food worker who dreams he's a rapper married to a bald pop star. Or two closeted gays who go under cover as manly auto mechanics to hide their love for each other from their uptight, Southern Baptist families. Or even an emotional drama about the father of a family of robots who has just lost his job, contemplates suicide and fights to put his life back together for himself and his family. The possibilities are endless. Start submitting your campaigns to the nets right away! They're in a buying mood.

by Steve Hall    Mar- 2-07   Click to Comment   
Topic: Brands, Campaigns, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Whatever happened to the CBS- Baby Bob (Quizno's) sitcom?

Posted by: Dave on March 2, 2007 7:20 PM

Whatever happened to the CBS- Baby Bob (Quizno's) sitcom?

Posted by: Dave on March 2, 2007 7:21 PM

Wasn't this essentially a sketch on SNL back in the 90's? The "Unfrozen Caveman Lawyer" played by Phil Hartman?

Posted by: jack on March 2, 2007 7:55 PM

Agree - this thing is stole from Phil HArtman. It's the exact same joke only a different actor.

Posted by: carlos c on March 2, 2007 10:28 PM

Ok this Geico Caveman Geek makes me want to throw up and I can't get the channel changed quick enough now. There is no chance I would put the rest of this house through the ranting and screaming and throwing things they go through now over the commercials for thrity minutes. Don't waste my time.

Posted by: roy on March 3, 2007 8:31 AM

Guess the TV commercial isn't dead.

Posted by: Stu Sutcliffe on March 3, 2007 1:44 PM

The best ad writers are no worse/better than the shittiest TV writers.

Posted by: copyranter on March 3, 2007 5:00 PM

It seems people are so polarized over these ads. i personally love them.

as for the stolen comment, i suppose you can trace every idea back to another in some form. Encino Man anybody?

Posted by: video contests on March 5, 2007 2:38 PM

Roy, you're talking about a waste of time and here you are posting comments on a website. Apparently you have plenty of time to waste (I know I do!).

I think these ads are hilarious. I would certainly take a show about three cavemen in a modern city over some other reality show any day. I was almost positive sitcoms were finished.

Posted by: Pat on March 6, 2007 3:38 AM

I love the caveman campaign precisely because it's a one-note joke that's done exceptionally well in a 30-sec spot. However, it would take shark-jumping of epic proportions to make it work as a sitcom. Then again, it's not like the bar is set very high to begin with. And there's also the inexplicable success of rat-shit shows of similiar bent like "3rd Rock From the Sun."

Posted by: daveednyc on March 6, 2007 7:00 PM

Featured FREE Resource: