Land Rover LR2 Commercial Comes With Volcano Documentaries

lr2_new_land.jpg

To create a commercial for the new Land Rover LR2, the creative team from Y&R Irvine traveled to Hawaii to shoot the spot near an active volcano. In a nod to Hawaii's Big Island gaining 32 acres of new land each year from lava, the spot's tagline became "Where ever there's new land, there's a new Land Rover." While in Hawaii filming the commercial, the creative team spent time with locals learning about the God Pele and made three short documentaries about Pele and the volcano which you can view here, here and here.

by Steve Hall    Mar-27-07   Click to Comment   
Topic: Commercials, Good   

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Comments

And ironically, "Pele" is the name of the Hawaii ad show awards.

Posted by: Bob on March 27, 2007 2:04 PM







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