Ford Pairs Fetuses and Fuel for Enviro-Friendly Campaign

Green is hot, with everybody from Lexus to New Belgium promoting environmental initiatives. To keep apace, Ford of Europe launches an interesting campaign to promote vehicles powered by Flexifuel, a fun little term for bio-ethanol.

Sentimentally pinned "For the Next Generation," the effort features images of "ecologically sensitive animals all on the verge of birth," using a motherly touch to remain anatomically correct and imagine the insides of mothers without actually invading animals to create them.

The work is lovely but there's something completely bizarre about using fetuses to sell fuel. Well, stranger pairings have happened. AdCritic.com wryly notes it'll definitely win the hearts of Pro-Lifers.

The campaign kicks off in Sweden.