New Mexico is Great for Aliens. No, Not that Kind


Tourism campaigns are all over the map. While W. Virginia is busy hustling humans out, New Mexico's literally ushering aliens in. This is part of New Mexico, Earth, a campaign meant to position the state as the best place in the universe. Guess that's better than trying to get by on a winning personality.

The spot brings Geico's caveman to mind. Both efforts take characters from outside our range of realism and bestow upon them a swingy white-collar vibe, coupled with a good healthy dose of middle class ennui.

One alien even seems to be verging on a caveman-esque nervous breakdown. Hey, great spin-off opportunity.

by Angela Natividad    Apr-23-07   Click to Comment   
Topic: Campaigns, Online, Television   

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