New Mexico is Great for Aliens. No, Not that Kind

new_mexico.jpg

Tourism campaigns are all over the map. While W. Virginia is busy hustling humans out, New Mexico's literally ushering aliens in. This is part of New Mexico, Earth, a campaign meant to position the state as the best place in the universe. Guess that's better than trying to get by on a winning personality.

The spot brings Geico's caveman to mind. Both efforts take characters from outside our range of realism and bestow upon them a swingy white-collar vibe, coupled with a good healthy dose of middle class ennui.

One alien even seems to be verging on a caveman-esque nervous breakdown. Hey, great spin-off opportunity.

by Angela Natividad    Apr-23-07   Click to Comment   
Topic: Campaigns, Online, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: