Pillow Fight gets Toronto Blue Jays Spot Banned

blue_jays_pillow_fight.jpg

Once again, ridiculous over reaction has occurred, this time over a Publicis-created Toronto Blue Jays spot that shows two kids having a pillow fight which designated hitter frank Thomas then joins and whacks one of the kids off the bed with a pillow. The Television Bureau of Canada, a watchdog for Canada's private broadcasters would not approve the spot to air. Blue Jays VP of Marketing sums it all up saying, "I think we are taking ourselves a little too seriously if we're saying a pillow fight cannot air because it's viewed as too aggressive, or Frank's too big versus a small child."

While private broadcaster were not allowed to air the spot, public broadcaster CBC was able to and did air it on Monday. Publicis VPTony Ciccia slammed detractors further, saying, "Their issue was family violence, which we think is a ridiculous claim. The Jays are a family-friendly organization to say the least. From our perspective, we did a funny spot that really shows the guys want to win. The children were actors and all the appropriate measures were taken to make sure everybody was safe."

Well, there you have it. More form the mindless world of oversensitivity. Personally, we think the spot is hilarious.

by Steve Hall    Apr- 5-07   Click to Comment   
Topic: Commercials, Good   

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Comments



Comments

Yet another example of oversensitive weenies getting their panties in a twist.

Posted by: Danny on April 5, 2007 12:49 PM

Yet another example of oversensitive weenies getting their panties in a twist.

Posted by: Danny on April 5, 2007 12:50 PM

Too bad they don't apply the same standards to programming content.

Posted by: Dave on April 5, 2007 1:15 PM

"The Big Hit" smashes the child with a huge swat.
Feathers fly as the child flies backward off the bed with heels over head and a THUD! can be heard as the abused youngster is slammed to the floor.

I missed the part that was supposed to be funny. :/

Abuse of children is never funny.


Posted by: Heronimous Anonimous on April 5, 2007 1:16 PM

Child climbs back up on the bed - un"abused" - and exclaims "whoa!" in awe and amazement. Followed by V.O. and Supers explaining the rather obvious sentiments of spot.

Abuse of context is never funny.

Posted by: David S on April 5, 2007 2:07 PM

Child climbs back up on the bed - un"abused" - and exclaims "whoa!" in awe and amazement. Followed by V.O. and Supers explaining the rather obvious sentiments of spot.

Abuse of context is never funny.

Posted by: David S on April 5, 2007 2:09 PM

Child climbs back up on the bed - un"abused" - and exclaims "whoa!" in awe and amazement. Followed by V.O. and Supers explaining the rather obvious sentiments of spot.

Abuse of context is never funny.

Posted by: David S on April 5, 2007 2:09 PM

chicago sports fans will attest that frank thomas is no longer capable of hitting, so the child was never in any danger.

Posted by: HighJive on April 5, 2007 3:19 PM

What a bunch of slack-jawed phaggots.

Posted by: Jack Mehyoffer on April 5, 2007 3:26 PM

God called. Nothing's allowed to be funny anymore. Please return to your work.

That is all.

Posted by: makethelogobigger on April 5, 2007 9:13 PM

God called again. He said "Spare the pillow, spoil the spot."

(Excellent retort above David S.)

Posted by: Jetpacks on April 6, 2007 8:59 AM

What concerns me is the state of the balustrade at the top of the stairs in the ad. If that isn't seen to soon someone is going to get hurt.

Posted by: Duncan on April 7, 2007 8:06 PM





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