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'Splat the Mat' Gets Mat Splat With Splatterific Splattishness

spat_the_mat.jpg

Here's one for you neat freaks out there and, well, for you slobs as well because, after all, you're the ones who really need the help. For its client YES Essentials which makes stain and odor resistant, custom fit automotive floor mats, Erwin-Penland has created Splat the Mat, a site hosted by one of those annoying perfectionist neatniks who deserves what she gets: Ketchup, blueberry pie, coffee, dirt and an ice cream sundae pour all over her.

After choosing your method of splat, you are treated to a time-lapsed cleanup during which the mats is cleaned using just paper towels and water. Hmm. Maybe they should add baby puke to the list. Now that would be the true test of a mat's cleanability. Actually, there's a section of the site where you can "suggest a spill."

This is one of those sites that perfectly delivers it message and does so in an interesting and amusing manner. Props to Erwin-Penland on this one.

Written by Steve Hall    Comments (7)     File: Best, Online     Apr- 4-07  

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Comments

http://www.splatthemat.com/

Posted by: dfgkjhsgfdkjh on April 4, 2007 01:33 PM

nice... I'd like to see georgia red clay.

Posted by: sarah on April 4, 2007 02:53 PM

nice... I'd like to see georgia red clay.

Posted by: sarah on April 4, 2007 02:56 PM

The, uh, intro kind of made me want to destroy America -- there's nothing you hate worse than a stained floor mat?! -- but the guts I enjoyed thoroughly.

Posted by: Step Schwarz on April 4, 2007 03:02 PM

Cute campaign. Nice semi-real time footage of cleaning up the matt, too.
But, I wonder how much the model/actress was paid to have ketchup, a sundae, etc., dropped on her for each demo?


Mike

Posted by: Mike Driehorst [TypeKey Profile Page] on April 5, 2007 12:52 PM

Cute campaign. Nice semi-real time footage of cleaning up the matt, too.
But, I wonder how much the model/actress was paid to have ketchup, a sundae, etc., dropped on her for each demo?


Mike

Posted by: Mike Driehorst [TypeKey Profile Page] on April 5, 2007 12:55 PM

Seems kind of expected in my opinion. Could have been a bit more interesting in my opinion for such a unique product. You know? Hey, we have a mat that can block stains! Okay let's dump stuff on it - that's crrrrraaaaazy!

Posted by: jackson on July 3, 2007 10:24 PM

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