Industry Newsletter Adotas Sold

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Today, rumors were afloat industry newsletter Adotas had been sold. A quick IM to Founder and Publisher Pesach Lattin confirms the rumor but Lattin wouldn't say to whom the publication was sold only that "small group of industry execs" were involved. He promised full details of the sale would be released Monday.

Lattin has sold his position in Adotas outright and will no longer be involved with the online newsletter. Lattin, long involved with online publishing including the famed AdBumb told us the reasoning behind the sale. saying, "After 6 years of publishing interactive advertising publications, I have decided that it is time to focus 100 percent on Vizi|Media and our growing business." So there you have it. The man behind the often controversial AdBumb has left the publishing building for different pastures.

by Steve Hall    May- 2-07   Click to Comment   
Topic: Online, Publishing   

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Comments



Comments

Does anyone know where Kiran Aditham from Adotas went? I'm sure he's being snapped up as an interactive reporter for another publication but have yet to see his byline show up elsewhere.

Thanks!

Posted by: Elin Spahr on May 3, 2007 2:02 PM





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