Free Ice Cream For Everyone! As Long As You're Black

Atlanta_Payne.jpg

As part of a promotional campaign to introduce the new TBS show Tyler Perry's House of Payne, ice cream trucks branded with the show's characters made stops in various neighborhoods, malls and events in Atlanta, Birmingham, Raleigh-Durham, Charlotte and Memphis in an effort to draw African-Americans to the show which debuts June 6. Free "POPScicles" in honor of LaVan Davis' character, Curtis "Pops" Payne were freely distributed to all. Yes all. Pay no attention to our nasty headline writer.

by Steve Hall    Jun- 6-07   Click to Comment   
Topic: Guerilla, Promotions   

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Comments



Comments

Good Jobs as long as your White

Headhuters and recruiters have visited the major universities and ad schools in neighborhoods to offer White Americans jobs at the major ad agencies. With a wink and a nod they bring in a couple token 'faces' to project diversity to their clients and the public

Posted by: The Spinster on June 6, 2007 10:48 AM

Well said, The Spinster, and, as you may know, we're big fans of removing that nod and wink and replacing them with standard and practice.

Posted by: Steve Hall on June 6, 2007 10:55 AM

Is the term "Darkie" PC or not when refering to a n*****?

Posted by: Rex on June 6, 2007 1:49 PM

Is the term "Darkie" PC or not when refering to a n*****?

Posted by: Rex on June 6, 2007 1:49 PM

Is the term "Darkie" PC or not when refering to a n*****?

Posted by: Rex on June 6, 2007 1:49 PM

I think your headline writer should do penance with thirty "as long as you're white" quips on stories about media instincutally slanted to European Americans. I know it's real hard to tell... but try looking at it from the other side for a moment and give the underrepresented a friggin' break.

Posted by: Summer Robinson on June 6, 2007 3:21 PM




Stanton Optical


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