Under Armour Taps the Boom Boom


We missed the July 15 launch of Under Armour's Boom Boom Tap, it's new commercial targeting the young female athlete they like to call the "team girl." With Boom Boom Tap, Under Armor hopes to see similar success it saw with Click Clack, the marketing slogan for its football cleats which netted the company a 20 percent share of the market.

Focusing on the aspect of team play, the commercial, rather than focusing on a single sport, focuses on soccer, field hockey, softball, hockey and lacrosse. The Boom Boom Tap part of the commercial was born from the sound made during a huddle break. What? Were you expecting some lame-ass, less-than-witty commentary on boom boom tapping? Not this time.

by Steve Hall    Jul-25-07   Click to Comment   
Topic: Commercials, Good   

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Music by karmagroove, creators of the original Click Clack score:


Posted by: Bobby Rowe on July 25, 2007 12:01 PM