BooneOakley Runs For Saucony Account, Literally

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Charlotte-based BooneOakley is in the running for the Saucony account. Leaving it at that, though, would be a giant understatement regarding the lengths the agency went to to deliver the RFP to Saucony's Boston office. A team from the agency literally ran for the account - 859 miles to be exact - from Charlotte to Boston and documented the entire trip on a blog with videos.

Sadly, it seems, no one at Saucony is aware of the agency's extreme efforts as no one but a lone intern website coordinator from the marketing department was in the office last Friday to receive the RFP when the running team finally arrived. Contents of the RFP aside, Saucony should hire BooneOakley for the intense dedication and effort it put into running for this account. If it's any indication of the ongoing dedication the agency would give the account, Saucony would be wise to choose BooneOakley.

UPDATE: Saucony responds in comments, "Please know that Saucony TOTALLY appreciated Boone Oakley's mission to "run" their RFP to our Massachusetts' office. We found out about their trek on Tuesday when we were at Outdoor Retailer Show. Between the show and the Falmouth Road Race, our marketing department was a lonely place on Thursday but our website coordinator (not an intern) was able to accept the proposal. Make no mistake about it, we love the passion and dedication put forth by the team from Charlotte."

Fascinating. Not only does Saucony make public the explanation for their absence last week, they also praise, for all to see, BooneOakley for their "passion and dedication." Very nice, Saucony and here's hoping BooneOakley's presentation, should it occur, goes well.

by Steve Hall    Aug-13-07   Click to Comment   
Topic: Agencies, Best, Brands   

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Comments



Comments

talk about going the extra mile!

Posted by: bmwPR on August 13, 2007 2:02 PM

These guys never cease to amaze me! Passion.

I hope you get the account.

Posted by: Craig on August 13, 2007 2:04 PM

This is such a great idea! Really shows creativity and dedication! Good luck on getting the account. You certainly deserve it.
Liz

Posted by: Liz Arreaga on August 13, 2007 3:30 PM

Please know that Saucony TOTALLY appreciated Boone Oakley's mission to "run" their RFP to our Massachusetts' office. We found out about their trek on Tuesday when we were at Outdoor Retailer Show. Between the show and the Falmouth Road Race, our marketing department was a lonely place on Thursday but our website coordinator (not an intern) was able to accept the proposal. Make no mistake about it, we love the passion and dedication put forth by the team from Charlotte.

Posted by: Sue Dooley on August 13, 2007 4:21 PM

Is their work any good? It's a lot easier for an agency to have someone run 859 miles than it is to create a good campaign.

Posted by: Warren on August 14, 2007 2:07 PM

hey dumbasses-

they didn't run "859 miles to be exact". it would take about 37 days if the guy ran a marathon every day. in other words, impossible.

the guy ran only 26 miles.

Posted by: duh on August 14, 2007 6:47 PM

Hey Warren, BO not only delivered an rfp to Saucony. They delivered a nice sample of their thinking. You're right, Warren, any agency (even yours) could get someone to run 859 miles (26.2 actually), but only BO thought of it. And actually made it happen. If I was Saucony, I'd consider the agency search officially over.

Posted by: Pierre Leveque on August 15, 2007 4:31 PM

Pretty hacky...you going to eat 56 hot dogs next to pitch Nathan's?

Posted by: jeff on August 17, 2007 2:55 PM







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