ASA Bares Teeth at Another Lash-Enhancing Vendor

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Shortly after snarling at L'Oreal for its Telescopic Mascara product, which vowed to make lashes "up to 60 percent longer" (a promise aided and abetted by Penelope Cruz), the UK's Advertising Standards Authority has unearthed another deviant: Avon.

Avon claims its mascara makes lashes 65 percent longer. Despite a lie that's five percent more misleading, however, the company isn't using a celebrity model to push its snake oil, so hopefully the body public won't be too susceptible.

We'd like to think that make-up users aren't under the dangerous impression that their faces are actually improving in any way, despite claims to the contrary. But hey, while we're on the topic of aesthetic improvement, there is no such thing as a shampoo (or a cream, or a serum) that can repair split ends. (Just for the record.)

Sick 'em, ASA!

Written by Angela Natividad    Comments (0)     File: Commercials, Policy     Sep- 6-07  
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