Axe Makes Women Crazy, Tom Ford Delivers Snatch

tom_ford_snatch.jpg

When selling men's fragrance, most marketers rely on artist but meaningless photography of alluring situations meant to capture what they believe to be some ethereal state of being obtained only by using the marketer's fragrance. But not Tom Ford.

Ford removes all pretense in his latest fragrance campaign and celebrates what every man wants: to fuck. In this ad, Ford less than deftly places the product in the place all men hope the it will get them: snatch. Crass? Certainly. Objectifying of women? Sure. Attention getting? Most definitely.

Of the campaign, a Tom Ford Beauty Spokeswoman told Women's Wear Daily, "We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance." Sharper and more graphic, indeed.

by Steve Hall    Sep-12-07   Click to Comment   
Topic: Brands, Creative Commentary, Magazine, Racy, Strange   

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Comments



Comments

So it smells like...?

Posted by: John on September 12, 2007 5:25 PM

I can't stand this over-blown, over-hyped, limp-wristed and pretentious metrosexual. Delete PR and there is no Tom Ford. Oops…the emperor is naked.

Posted by: REX on September 12, 2007 6:06 PM

I can't stand this over-blown, over-hyped, limp-wristed and pretentious metrosexual. Delete PR and there is no Tom Ford. Oops…the emperor is naked.

Posted by: REX on September 12, 2007 6:07 PM

>>Delete PR and there is no [insert brand name]. Oops…the emperor is naked.

That's just a marketing job well done.

Posted by: name on September 17, 2007 6:21 PM

Uh

so I take her home, she goes to the toilet, doesn't return, busy masturbating with my cologne bottle.

dang.

Posted by: boo on September 17, 2007 8:35 PM

Wow, ad execs have sunk to a new low.

Posted by: Ceronomus on September 17, 2007 10:26 PM

Our culture has nowhere left to go. We've reached the bottom.

Posted by: Philippe Morin on September 18, 2007 3:21 AM

I may want to snack on it but I don't want to smell like it -- and it should not have "Tom Ford" printed on it either.

Posted by: Rick James on September 18, 2007 8:50 AM

I may want to snack on it but I don't want to smell like it -- and it should not have "Tom Ford" printed on it either.

Posted by: Rick James on September 18, 2007 8:54 AM

Might as well have called it Axe Wound. Mmmm... smells like tang!

Posted by: Sunbreaks on September 18, 2007 12:03 PM

That's a vulva, you goof. That's a phallus. That model is fondling her tiny, boy-like, penis.

Posted by: Mr. Obvious on September 18, 2007 10:31 PM

That's a vulva, you goof. That's a phallus. That model is fondling her tiny, boy-like, penis.

Posted by: Mr. Obvious on September 18, 2007 10:37 PM

Philippe, check your anatomy. That's not the bottom.

Posted by: NelC on September 19, 2007 7:13 AM

Can anybody explain poor me why so many seemingly-reasonable ppl seem so upset with this ad?

"objectifying"..."our culture has blhah-blah fallen"... Are you serious?

Posted by: sowhat on October 7, 2007 6:53 AM

Has anyone of you seen all the other shots from the campaign photoshot, some of them are even more provocative than the above. I found some of them at http://www.iheartberlin.de/2007/10/11/kinky-tom/ check them out.

Posted by: Marcus on October 19, 2007 7:25 AM

society today is horrible.

Posted by: sur le fil on November 12, 2007 7:41 PM

I think the Ad is perfect. Short and to the point. Unless your not in to women, then the ad completely wrong. But, as a guy, Most of us wear something to attract another person.... Well some of us might want to just sit around and smell ourselves.

Posted by: yugbe on December 5, 2007 2:50 AM

Im gay and i love the ads. Pure Sex. You dont have to be a hetero male with sex-on-the-brain to appreciate these ads. Sex crosses all "boundaries". I say YAY to Ford+Richardson.

Posted by: TFLuv on December 18, 2007 12:20 AM

Im gay and i love the ads. Pure Sex. You dont have to be a hetero male with sex-on-the-brain to appreciate these ads. Sex crosses all "boundaries". I say YAY to Ford+Richardson.

Posted by: TFLuv on December 18, 2007 12:21 AM





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