Cardboard Kahne Baits Fans Hungry for Star Experience

cardboard kasey picnic.jpg

This is only mildly creepy. In hopes of generating fan interest for an Allstate promotion to meet Kasey Kahne of NASCAR, the pencil-twirlers at Leo Burnett have come up with a few videos of fans hanging out with a cardboard Kasey. It manages to be both laughable and sad. Our favorite is probably the ping-pong scene.

For those who prefer flesh to the paper doll, opt for more contest information on the site. After that, you'll be able to upload a picture so you can see what you'd look like hanging out with Kahne. And when all this fantasizing is said and done, you may win a chance to actually meet the guy.

We love the idea of selling idolatry to push insurance. It's so deliciously insane.

by Angela Natividad    Sep-19-07   Click to Comment   
Topic: Online, Promotions   

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Comments



Comments

The best part is Kahne drives for the Bud car now. So, the branding is all wrong in this lame effort.

Posted by: Tom on September 20, 2007 1:59 PM







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