Get Results. Initiate Employees into the Cult of Apple.

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This is part of a mailer we received for Apple's corporate gift and rewards program, which, with lots of other catchy slogans, admonishes execs to "get results. Give Apple."

Few companies can ride unconditional youth acceptance of costly lifestyle products while simultaneously suggesting that enterprises also buy the same products en masse. And engraved!

But Apple will be the first to tell you it's the exception to many rules.

by Angela Natividad    Oct-17-07   Click to Comment   
Topic: Direct, Online, Promotions   

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