Aww, LaBov Thinks You're Creative and Super-Special
You know how the Leo Burnett website does that cute (but sort of messy) thing with the pencil? Labov & Beyond must've seen it and gone, "Hey, we should turn that whole 'scribble' concept into the core model of our site redesign."
Because that's exactly what it did.
The idea is to encourage a "blank canvas" mindset, and the hope is that people will illustrate their opinions about content (even LaBov's content) by taking advantage of this whiteboard that appears on every page on the site.
The redesign was done in-house and includes a page where you can send your whiteboard "masterpiece" directly to LaBov (we haven't yet found this page, actually. But if you're raring to demonstrate your own ingenuity, you can always screenshot your incoherent scribble and email it to whoever's listed under "Contact Us").
"We designed a site that allows its audience to have fun while at the same time digging deep and answering important questions about what they're looking for in an agency," says co-creative director Chris Swymeler.
We actually have no idea how this whiteboard thing encourages users to dig deep and answer important questions. If nothing else, it irritated us. You know why? Because we're not right-handed.
And even if we were, have you ever tried showcasing your creativity with a mouse? It's fucking impossible!